1) I believe NFTs, whether in their current form or not, are something to give a fuck about going into the future. I’ve already seen firsthand the excitement at their potential in the publishing and media industries.

2) I also believe that NFTs have the potential to solve many of the problems writers face and I want to make a way for authors to enter this space. Up until now, our type have been largely underrepresented and I think tokenizing my book that has sold very well in the traditional market can prove this and open the door for others.

3) Im doing this because I believe in communities and specifically this web3 concept of shared ownership and what it creates. I started my career in a small blogging community. I know that by giving the only additional rights of my creative work away for relatively nothing, I rally a tribe of invested believers to co-create the future together. NFTs potentially allow us to align incentives and value exchange with the true creative process.

4) And finally, I believe that written creative work is inherently valuable, worth collecting & has a place in the NFT landscape.

It means 4 things…

1) It means the right to collect & display. // I’m essentially assigning a new class of ownership to my work — a collectors license. Technically owning a piece of Subtle Art means that you own a cryptographic token representing the relevant portion of the text. Collectors have the right to display & trade the BookCoin Item, but do not have any legal ownership of the copyrights, trademarks, or other intellectual property rights. Unfortunately, because this work has already been published traditionally, there are many binding contracts that have already been signed, and I am not legally able to share in copyright. However, trust me when I say that I’ve pushed the limits of what’s currently legally possible here. Learn more about the BookCoin Collectors License here.‍

2) It means you have creative commons rights. Please make yourself familiar with the specific license and guidelines here.

3) It means the right to trade. // This token gives you the 1/1 exclusive collectors rights to this piece of my work to benefit from the overall supply and demand of the collection as you see fit. Learn more about the BookCoin Collectors License here.

4) It means exclusive access. // The unreleased chapter of the book can only be accessed by having the token in your wallet inside of BookCoin’s private reading environment. You'll also have exclusive access to my launchpad community for all future web3 projects I do.

From the beginning of dreaming this up, I have wanted to pack the collection full of utility and find ways to increase the value and use of the pieces, overtime. Access to my Zero Fucks Club will be the long-term container for this and it's also why I chose to partner with BookCoin to bring this collection into the world.

BookCoin is a team with deep history in books but also entirely committed to bringing books into web3 and the Metaverse. Their roadmap includes some really fun future utility for the projects they drop, including mine, that will continue to offer enormous value to collectors — including a completely incentivized reading ecosystem where collectors earn tokens by renting or staking and readers earn by reading. Learn more @ BookCoin.com.

Drops 2.22.22. See the minting schedule here.

All tokens from The Subtle Art Collection will be minted to the Ethereum blockchain.

Opensea for now, though in Q2 of 2022, the BookCoin marketplace will support and incentivize second hand sales.